Recent
A women’s fitness & Nutrition Wellness Event
Services
Event Photography
Social-first Video Coverage
Short-form Reel Editing
Location
Waterworks Food Hall, Toronto
Date
May 2026
Toronto-wide OOH, Bus Kings, Digital, Print & Social
In partnership with BIAWorks
This Toronto-wide campaign featured local businesses along the Eglinton corridor and was produced for OOH, digital, print, and social use. The project required managing multi-location logistics and directing non-professional subjects on camera. A structured, efficient on-site workflow ensured consistent, usable imagery across all platforms.
Metrolinx - Experience Eglinton Campaign
Entreprenista Founders Weekend
Event Coverage & Social Content Production
PGA National Resort | West Palm Beach, Florida
Overview
In collaboration with WorkPlay Branding, documented Entreprenista Founders Weekend, a four-day gathering bringing together entrepreneurs, industry leaders, and founders for conversations, connection, and wellness.
Working closely with Entreprenista founders Steph Cartin and Courtney Spritzer and the social media team, produced real-time visual content capturing the people, experiences, and moments behind the event.
Scope of work
Four-day event and social-first video coverage
Keynote sessions, networking, wellness experiences, and behind-the-scenes documentation
On-site collaboration with founders and the social media team
Short-form video editing and content production
Branded content for sponsor partnerships and future event promotion
Creative Direction & Deliverables
• Developed an episodic, reality-style content series highlighting the personalities, conversations, and behind-the-scenes moments of Founders Weekend.
• Produced social-first Reels, event highlights, and promotional assets designed to extend the event's presence beyond the four-day experience.
Documented Leaders
Steph Cartin & Courtney Spritzer (Entreprenista)
Kim Perell - Co-founder of Juni, entrepreneur, investor, and founder who previously built and exited a company in a $235M acquisition.
Anne Mahlum = Founder of Solidcore • Achieved an $88M business exit.
Executive coaches, founders & wellness leaders
