Entreprenista Founders Weekend

Event Coverage & Social Content Production

PGA National Resort | West Palm Beach, Florida

Overview

In collaboration with WorkPlay Branding, documented Entreprenista Founders Weekend, a four-day gathering bringing together entrepreneurs, industry leaders, and founders for conversations, connection, and wellness.

Working closely with Entreprenista founders Steph Cartin and Courtney Spritzer and the social media team, produced real-time visual content capturing the people, experiences, and moments behind the event.

Scope of work

• Four-day event and social-first video coverage

• Keynote sessions, networking, wellness experiences, and behind-the-scenes documentation

• On-site collaboration with founders and the social media team

• Short-form video editing and content production

• Branded content for sponsor partnerships and future event promotion

Creative Direction & Deliverables

• Developed an episodic, reality-style content series highlighting the personalities, conversations, and behind-the-scenes moments of Founders Weekend.

• Produced social-first Reels, event highlights, and promotional assets designed to extend the event's presence beyond the four-day experience.

Documented Leaders

• Steph Cartin & Courtney Spritzer (Entreprenista)

• Kim Perell - Co-founder of Juni, entrepreneur, investor, and founder who previously built and exited a company in a $235M acquisition.

• Anne Mahlum = Founder of Solidcore • Achieved an $88M business exit.

• Executive coaches, founders & wellness leaders